Challenge
The problem with IRL (In Real Life) experiences is getting people to give up their personal information to keep them engaged after the experience is over. With a Scare Booth experience already in the works, how could we create an experience that will allow re-activation around the premeire date to sell more tickets?
Solution
Messenger can be a great ice breaker! Using our chatbot platform we were able to deliver a seamless user experience acomplishing the following goals.
Onboard the fan, agree to a waiver |
Deliver exclusive trailer week of premiere |
Deliver a personalized experience video |
Prep for the experience while in line |
Send ticket links a week before premiere |
Send day of premiere exclusive content |
Phew, that's a lot, all right inside of Messenger!
Results
The booth served people non stop for 8 hours at each locationor a total of 16 hours, in that time we delivered a video every 3 minutes and re-engaged every person that stepped foot in the booth.